These days, OTT services are receiving a lot of love from users.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Unlike traditional cable TV, users can choose what they want to watch at any time.
Multiple reasons explain the rapid growth of OTT services.
One reason is that a wide variety of genres are available in one platform.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
As OTT prices continue to rise, users are becoming more cost-conscious.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based services provide content at no charge.
It is appealing to people sensitive to expenses.
Recently, FAST services have get more info gained attention as an example of ad-based streaming.
For example, KT launched a FAST service called “Gi Live,” drawing public interest.
As the traditional market slows, FAST is becoming a new profit model.
The main benefit of free platforms is zero subscription fees.
Another plus is the wide range of available programs.
On the downside, ads interrupt viewing experiences.
Also, content quality may be lower than paid OTT services.
OTT and free platforms are expected to grow further.
Advertising-supported services will likely attract more viewers.
Cost-free entertainment remains attractive to users.
In conclusion, combining premium OTT quality with free access matters.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.